PPC advertising

You pay for results, not for presence. We run campaigns on Google, Meta and TikTok with one goal: more customers at a lower cost.

Google AdsMeta AdsTikTok AdsRemarketingShopping

01 — PPC advertising

What's included

Google Ads

Search, Shopping, Performance Max, YouTube and Display for people already searching for what you sell.

Meta Ads

Facebook and Instagram ads with precise targeting by interests, behaviour and lookalike audiences.

TikTok Ads

Native video ads and Spark Ads that feel like content, not advertising.

Remarketing

We bring back visitors who viewed a product or abandoned their cart.

Tracking

GA4, Google Tag Manager, Meta Pixel and Conversions API set up properly. No accurate data, no optimisation.

Creative testing

We test messages, visuals and videos and scale only the winners.

What is PPC advertising

PPC (pay per click) is a digital advertising model where you pay when someone takes an action: a click, a sign-up or a purchase. Every euro is trackable.

You'll also hear it called performance marketing. The difference is scope: performance marketing covers the whole system of ads, tracking, creative and optimisation that leads to a sale. That's how we work.

Google, Meta and TikTok

Google Ads captures people at the moment of search, when the intent is already there. Meta and TikTok create demand among people who are scrolling, so creative wins. We combine both with creator content and UGC.

What we report

ROAS – revenue relative to ad spend
CPA / CPL – cost per customer or lead
Conversion rate and average order value
New vs returning customers

03 — How we work

From brief to results

01 /

Audit

We study your business, competitors and audience, and set goals measured in revenue, not just likes.

02 /

Strategy

We choose channels, formats, creators and budget. You get a clear plan with KPIs and a timeline.

03 /

Launch

We produce the content, launch the creators and ads, and monitor everything in real time.

04 /

Scale

We cut what doesn't work and double down where the return is highest.

04 — FAQ

FAQ

How much does PPC cost?

Two parts: ad spend paid directly to Google, Meta or TikTok, and a monthly management fee. We'll propose a realistic budget after the audit.

When will I see results?

First data arrives in days. Platform algorithms usually need 2 to 4 weeks to learn, and we expect stable results after 1 to 2 months.

Will I have access to the ad accounts?

Yes. The accounts are yours with full access. We work in them as admins.

Other services

Influencer marketing Marketing strategy Branding & rebranding

You have a brand.
We have a plan.

Tell us about your goals. The first consultation is free, with no commitment.

Free consultation

info@marketorium.bg
+359 877 979 896