When you need branding
When you launch a business and want the first impression to be the right one. When the product is good but looks like everyone else's. Or when you have outgrown the name, logo and tone from five years ago.
In every case, the brand is what stays in the customer's head after the ad is over. Without it, every next campaign starts from zero – and costs more.
How we work
- Interviews & analysis – with you, your customers and your competitors. What really sets you apart.
- Strategy – positioning, brand promise, audiences and tone. One sentence everyone in the company can repeat.
- Identity – two or three concepts for name and logo, one direction refined, a full system at the end.
- Brand book & files – everything in print and digital formats, with usage rules.
- Launch – a new or refreshed website, profiles, Google Business, ad templates, redirects from the old name.
Rebranding without losing your customers
The biggest fear when changing a name or logo is that people will not recognise you. The answer is a planned rollout: announcing the change to existing customers, redirecting the old website to the new one, updating every profile on the same day and a short "same team, new name" campaign. We have done it – including for ourselves.
Because we also run the advertising and the influencer campaigns, the new brand does not stay in a presentation – it is in front of people in the first week.
What you get
- Brand strategy and positioning
- Name (if needed) with verified domain and handles
- Logo in primary and compact versions, colour and mono, for light and dark backgrounds
- Colour palette, typography, visual style
- Brand book (PDF) and all files (SVG, PNG, PDF)
- Templates for social media, business card, email signature, ad formats